Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an emerging niche: local search. Earlier this year, Kenshoo raised money from venture capital firms to develop their new local search marketing management technology. Kenshoo Local was unveiled at the Interactive Local Media Conference last week [...]
Benjamin Ellis, a leading consultant for digital businesses and tech startups in the UK seems to be in the mood for being challenged at the moment. After tackling awareness of prostate cancer with the ritual challenge of movember, he has now turned his attention to online privacy.
In the wake of the storm of blogging reactions [...]
December 15, 2009
The Google Analytics API was launched last April and then updated with a few more features in September. Now, developers are getting access to additional advanced features.
Here’s what’s included in the API update:
Support for Advanced Segments – Originally unveiled over a year ago, developers are getting two ways to use advanced segements via [...]
November 12, 2009
Google has updated the Keywords user interface in Webmaster Tools. The update includes:
* Daily data updates
* Details on how often specific keywords were found
* Displaying up to 10 URLs that contain a keyword
* Significance column comparing each [...]
November 12, 2009
Google AdWords has unleashed a heap of updates, so let’s dive right in and see what’s going on.
Product Listing Ads
This is a new type of ad that will be included in shopping-related results on Google.com. The ads are Cost-per-Action (CPA). Advertisers will only pay when users click through and make a purchase. It [...]
By SEW Staff, Search Engine Watch, Sep 15, 2009
Microsoft’s Bing grew its number of queries from U.S. users by over 22 percent month-on-month during August, making it the fastest growing major search provider, according to data from Nielsen. The engine, which was re-launched in June, now accounts for 10.7 percent of all U.S. searches.
Market leader [...]
Google AdWords has launched new alerts to help you manage your paid search campaigns.
Under the Opportunities Tab, Google has added alerts for keyword and budget ideas.
If you’re using conversion tracking, you can now set up a custom alert to notify you of changes in conversion volume, conversion rate, and cost per conversion.
So far, custom alerts [...]
November 9, 2009
Okay, so News Corp. Chief Executive Rupert Murdoch didn’t really tell Google to drop dead. That’s just an attention getting device like the classic headline in The Daily News back in the 1970s: “Ford to City: Drop Dead.”
What Murdoch did say in a Sky News interview today was that his company is considering [...]
November 9, 2009
Today, Google and the Association of American Publishers were supposed to have reached a new settlement, but instead asked for another extension. Judge Denny Chin, who has been presiding over the case, granted the request.
In September, Judge Chin granted the publishers’ request for a delay of the originally scheduled October hearing. The book [...]