Directory submission service » Directory submission articles

Does Pagerank Really Matter?

admin — Fri, 03 Jul 2009 07:24:18 +0000

This is an eternal question. Search engine optimizers would remain glued to their computer screen to take in the first hint of any PageRank update as and when that occurs. And when it occurs, it will be an anxious wait till the dust settles, before scurrying off to rework ways to claw back in ranking in case the new PR reduces.

Why so much bother? Does PageRank really matter? The short answer is yes, PageRank does matter, but not as much as it is made out to be. Let us talk things over.

What we know

The first lesson on PageRank will be an unquestionable reference to what Google says. According to Google [http://www.google.com/technology/], “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value.”

Elaborating, Google says 2 things. One, more the number of incoming links to a webpage, more is the ‘number of votes’ for that page. But then comes the second rider. According to Google, it also analyzes the page that sends links and attempts to figure out how ‘important’ or ‘relevant’ this page (rather its content) is vis-à-vis the page which it links to.

Broadly speaking, links between 2 travel-related webpages make much sense in the eyes of Google than that between a travel-related webpage and another concerning, say a watch manufacturing company.

A succinct yet clear explanation of PageRank Technology is provided by Google here [http://www.google.com/corporate/tech.html]. The underlying idea is to provide surfers as accurate search results as possible. The ‘life of a Google query’ though lasting barely a second, is a mind-boggling go-between through several stages before an answer is delivered.

What we do not know

Howsoever revealing may Google’s explanations be, the bottom-line remains that for most of us, calculation of PR continues to be an enigma. Does any one know for sure how PR works? Ian Rogers of IPR Computing has in this essay [http://www.iprcom.com/papers/pagerank/] explained fairly well as to how PageRank is calculated by Google.

However, even if the mathematical equation to calculate PR is known, what is not known is which set of its data Google uses from its databank for finding out the PageRank of your webpage. This essentially translates to no more than second-guessing as to what the next PR would be. It would therefore be not wrong to say that most of the users (and indeed the so-called SEO experts) do not know what their PageRank would be next time. (Having said that, I must not consciously deny readers of this article to know what their supposedly Future PageRank [http://www.seochat.com/seo-tools/future-pagerank/] will be.)

Why the hype

And herein lies a superb marketing strategy. Ever wondered why Google thought it pertinent to let PageRank displayed in its toolbar? On the face of it, there is no need really, except to ‘stoke’ the fire of chasing a mirage. You see a mirage as much as you know how PR is calculated. But try as best as you would, you cannot decide your PR.

In the process Google gains. An enormous volume of writings (like this one) centers around Google. Whatever Google does is news in an instant. There is a whole lot of ‘pure’ Google-watchers out there whose job it is to only report on the giant search company. Publicity sans cost, not bad that.

The link companies

Google’s wish notwithstanding, there is no denying that PageRank mystery has given birth to thousands of link-related business. Since Google is explicit in explaining at how it looks at links, it has been easy for link-making companies to work out their preliminary business strategy. Beyond that it’s purely rat race of garnering share of link-hungry websites. All the time, Google remains unfazed, except occasionally churning it topsy-turvy to keep PR mystery alive.

What would you do

You need not overly bother about PageRank. Do not get me wrong! PageRank is very real. What is not is your ability to alter it any sooner. There should not be any express-effort to ‘acquire’ links. Instead, maintain focus on adding and enriching your web content, for that and that only would create a permanence of interest among your viewers over a period of time.

Emphasis must be on creating value to your viewers’ time, so that there is always something new to learn, something more to know. Along the way if you pick up a good link or two every now and then, that will be more than welcome.

What, if you are in hurry

Not everyone is destined to wait for a hike in PageRank. Then again, even a high PR may not instantly lead to bigger traffic. So pretty soon, you may ponder how long it will be to profit from your web venture. Profit may be to earn publicity (blogs for example), to make your readers giving consent to your paid newsletter, to sell your products or services (or even selling others’ products or services), or suchlike.

If indeed you want to cut short your long wait so as to profit from your web venture, Google has a ready solution. It is about targeted keyword advertising program, called Google AdWords. In sharp contrast with PageRank, Google lets AdWords users to actually control their accounts in order to attain more visibility. But that is another story for another day.

Anchor text in directory submission

admin — Wed, 24 Jun 2009 07:52:38 +0000

It’s always best to get the main search phrases that you are targeting in the links to your site. However this isn’t always possible and unfortunately many of the best directories won’t let you do this. Sometimes you can get around this problem by slipping in a search phrase at the end of your company name.

Before submitting have a good look around a directory and get a feel for what you can and can’t get away with. Some directory owners will let you use a search phrase on its own, whereas others are very strict and will only use your business/website name. In between you have those where you might just be able to slip a search phrase in.

Doing your homework comes in handy – if you try to use a search phrase on its own and they change it to your business/website name then it’s very unlikely you’ll be able to get them to change it to your website name with a search phrase at the end. If you’d submitted it like that in the first place you may have got away with it.

Always try to get one of your search phrases in and vary the anchor text as much as possible – this will appear more natural to the search engines.

Advantages and Benefits of Directory Submission Service

admin — Tue, 23 Jun 2009 14:50:52 +0000

When you are working hard to publish your web site or to get your content out to the populace, you want all the advertising and exposure that you can get. Submitting your links to search engines by hand is tiring and tedious, and unless they are paid for, mostly wasted effort. Paid submission sites for search engines will get you the same results for a bit more money. It is hardly worth the effort. Directory submissions, however, is a different type of submission that gives the Webmaster great results.

Web directories are collections of web pages with similar subjects and similar content. These pages of links contain synopses of each web page submitted to them, and visitors looking for a specific kind of content can cruise the correct directory page to find the exact website that they are specifically looking for. However, submitting to directories by hand is tedious though, since there are literally thousands of general and specific niche directories out there.

A directory submission service takes the leg word and guesswork out of your websites submission to individual directories. Depending on what package you purchase from them, these directory submission services will scour the internet for the proper directories and categories for your web page. They will then go through the tedious process of hand submitting your information with the same care that you would take yourself. They carefully choose the correct category or suggest a category to the directory if yours is not included. When they are done, links to your website will have been spread all over the World Wide Web, and within days you will be getting additional traffic from interested parties.

Directories do not seek to trap and fool unwary web surfers. Instead, they are designed to funnel interested parties to the most relevant web sites. This means that the visitors you get from the directories will be interested in your content and will be more likely to come back to your website if you offer what they are looking for.

When search engine spiders crawl the web looking for content related to a search, if you have performed a directory submission, these search engines will find your sites address many times, depending on how many directories you had your site submitted. The more times that the search engine spiders find your site, the higher they will place you in the search ranking. That means that the people looking for your site will be able to find you more so than other websites in your niche.

Entering your web sites information even a dozen times is exhausting and time consuming, and will allow you no time to work on the real business that you are engaged in. A directory submission service can submit a hundred or more while you go about the business that you are trying to run.

There are three kinds of traffic that you can get from the directories where you are listed. The first is click-through traffic, meaning that anyone who ends up on the directory page will be able to see your web site and information, and there is a good chance that they will visit. The second is indexing your site. As the spiders crawl the web, they will begin to index the pages of your web site once they find the links to it. After that they can come back again and again, bringing you traffic as they do. The last way that the directories will increase your traffic is increasing your ranking on the search engines themselves as they find the volume of links and references to your web site.
There are so many ways that you can benefit from hiring a directory submission service. With such a service, you now have the time to do what really matters- concentrating either on growing or monetizing your other sites. Dont get bogged down in the details, let a directory submission service handle it for you!

Manual Directory submission service – What Are The Advantages ?

admin — Tue, 23 Jun 2009 10:16:38 +0000

By Sachin Kumar Airan
Directory submission service is the help to those online enterprises that compete which one another to become the leading one on top. There is much software available on the internet to submit your web to submit your website on search engines; however, some are just wasting their time and money because they achieve nothing from it. To keep track with the best result, it is advised to be part of manual directory submission service.

This service is a great help to boost ranking and clarity of your site on search engines with confirmed and valuable submissions. They supply pro directory submitter to effect submission orders with concern to get you large numbers of valid directory listing. Not just that, directory submission service drives traffic as well as assists in keyword rankings in google, yahoo and other domain. In other words, it increase popularity and in other search engines.

This is an alternate way to develop and enhance your link popularity to online directories. To generate inbound links, site directory submissions remain one of the oldest and best ways. By submitting your site to directories, you are already promoting popularity and accomplished a straight forward task that can be performed by any internet site owner.

The directory submission service provides suggestions for you to follow and this include the right choice of the acceptable class for your website. Make efforts to anchor you text and supply as many detailed descriptions as feasible or permitted by the directory submission service providers. Make sure that the reference list provided to you is not out of date by randomly visiting some of a few links and provide a legitimate email id for submission as you or confirmation emails and many of them are link. Guarantee simply to follow what’s being required.

For those who are planning to start their web based business, I recommend you to incorporate directory submission service in your plan because they supply quality service and can assure you the best without any fake guarantees. Enjoy the benefits of directory submission like your internet site will become famous to SEO technology and have more additional advantage.
About the Author:
www.skgtechnologies.com