Archive for November, 2009

Google Webmaster Tools Updates Keywords User Interface

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November 12, 2009
Google has updated the Keywords user interface in Webmaster Tools. The update includes:
* Daily data updates
* Details on how often specific keywords were found
* Displaying up to 10 URLs that contain a keyword
* Significance column comparing each [...]

AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner

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November 12, 2009
Google AdWords has unleashed a heap of updates, so let’s dive right in and see what’s going on.
Product Listing Ads
This is a new type of ad that will be included in shopping-related results on Google.com. The ads are Cost-per-Action (CPA). Advertisers will only pay when users click through and make a purchase. It [...]

Top Search Providers for August 2009

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By SEW Staff, Search Engine Watch, Sep 15, 2009
Microsoft’s Bing grew its number of queries from U.S. users by over 22 percent month-on-month during August, making it the fastest growing major search provider, according to data from Nielsen. The engine, which was re-launched in June, now accounts for 10.7 percent of all U.S. searches.
Market leader [...]

Google AdWords Adds Two New Alerts

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Google AdWords has launched new alerts to help you manage your paid search campaigns.
Under the Opportunities Tab, Google has added alerts for keyword and budget ideas.
If you’re using conversion tracking, you can now set up a custom alert to notify you of changes in conversion volume, conversion rate, and cost per conversion.
So far, custom alerts [...]

Murdoch to Google: Drop Dead

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November 9, 2009
Okay, so News Corp. Chief Executive Rupert Murdoch didn’t really tell Google to drop dead. That’s just an attention getting device like the classic headline in The Daily News back in the 1970s: “Ford to City: Drop Dead.”
What Murdoch did say in a Sky News interview today was that his company is considering [...]

Judge Gives Google and Authors Another Book Settlement Extension

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November 9, 2009
Today, Google and the Association of American Publishers were supposed to have reached a new settlement, but instead asked for another extension. Judge Denny Chin, who has been presiding over the case, granted the request.
In September, Judge Chin granted the publishers’ request for a delay of the originally scheduled October hearing. The book [...]